Hi! I'm Gabby Staton, an Austin, TX based UX Designer with a background in Business Operations and Customer Experience & Success. My goal is to create beautiful products that are useful and accessible to users of all kinds.
I use my background in business operations to design products and interactions that not only delight users, but also achieve business goals.
I'd love to hear about what you're working on!
Approach
I believe that products are beautiful when they improve the quality of a user's life, not only when they look nice. By focusing on the user's goals and desires, we can create high-quality products that are both beautiful use and to look at. My approach to UX and product design is to use holistic and user-centered design processes to create positive experiences when users interact with products. As a UX Designer, I'm committed to building user-centric products that fulfill the user's expectations and achieve business goals.
Process
Strategy
Define vision, brand strategy, priority and business goals.
Discover
Gather business requirements, perform content and competitive analyses, research and observe the users.
Analyze & Define
Develop use cases and personas, storyboards and workflows. Sketch ideas and generate solutions.
Explore & Design
Create moodboards, design wireframes and prototypes. Conduct user testing and iterate designs.
Launch & Deliver
Ship it! Deliver the product and supporting documentation. Take a retrospective look at the process and use key learnings for the future.